Swéta Rana

Swéta Rana is Head of Digital Marketing at Middlesex University, with extensive experience across digital strategy, CRM, email marketing, content, UX, analytics and technology. She has led major digital transformation projects, including CRM and CMS migrations, and works at the intersection of data, technology and compelling customer communications. Swéta is particularly interested in how organisations can use digital channels and CRM intelligently to create more relevant, accessible and effective experiences for their audiences. A strong advocate for digital accessibility, she is also a Certified Professional in Accessibility Core Competencies (CPACC).