B2DB — Who said what, where, and when

Tamara Friessnegg

Co-Founder, Global Game Shapers, Former CEO O'Neill

Tamara Friessnegg is listed as Co-Founder, Global Game Shapers, Former CEO O'Neill. Tamara spoke at ISPO Amsterdam 2026 in November 2026 (speaker, “Panel: "Change Management: Leading with Courage in Times of Misalignment"”). Speaks mainly at Consumer Goods and Retail events.

Compiled from published conference agendas; not yet confirmed by Tamara. Is this you? Claim this profile.

About

Tamara Friessnegg is a global brand and marketing leader with over 15 years of senior experience in the sporting goods and lifestyle industry, built through leadership roles at adidas and O'Neill. Most recently as Chief Marketing Officer at O'Neill, she led brand and marketing across a complex international model, drove global franchise initiatives, and shaped athlete-led brand storytelling across surf and snow, with a consistent focus on cultural relevance, brand integrity, and building high-performing teams. A Co-Founding Member of Global Game Shapers, Tamara is a passionate advocate for inclusive leadership, driven by the conviction that diversity in management is not a quota but a genuine catalyst for better business outcomes.

Sessions at 1 conference

ISPO Amsterdam 2026 3 November 2026 – 5 November 2026

Spoke alongside

People who have shared a session with Tamara at events on B2DB.