B2DB — Who said what, where, and when

Theo Theodorou

Customer Experience Director, VoCoVo

Theo Theodorou is Director of Customer Experience at VoCoVo, where he leads the company's end-to-end CX strategy. His role is to make sure the promise made when a retailer chooses VoCoVo is kept at every step that follows, through to the store colleague and the shopper they serve. He has 20+ years in CX leadership across travel, automotive, retail and SaaS in EMEA. At Hertz he led global CX, lifting NPS by 15 points and cutting loyalty-member churn by 75%. At InMoment he shaped CX strategy for FTSE 100 and Fortune 500 brands across 20+ markets, turning customer insight into operating change. MBA, Lean Six Sigma, University of Cambridge AI Leader programme.

Events Theo Theodorou has spoken at