B2DB — Who said what, where, and when

Tobias Ericson

CEO & Founder, tershine

Tobias Ericson is CEO and founder of Tershine, one of Sweden's leading car care brands, known for a standout social media presence. Following Finnish-listed Relais Group's acquisition of a majority stake in 2026, Ericson continues to lead Tershine as CEO, driving the brand's international expansion.

Events Tobias Ericson has spoken at