Toby Southgate

Toby Southgate is the Group Global CEO of We Are Social, a global social agency with a team of 1,200 people across four continents. Over the last 20 years working in brand marketing and communications, Toby has led creative agencies, managed major client relationships, and overseen cross-functional teams. He has worked with some of the world’s leading brands—including Microsoft, Vodafone, Mastercard, Diageo, P&G, Mandarin Oriental, Volvo, Oatly, and L'Oréal—winning, leading, and developing long-term partnerships. Prior to joining We Are Social, he served as Global CEO at Forsman & Bodenfors and as Global Chief Growth Officer at McCann Worldgroup. He has played a key role in post-merger integrations, developed unifying strategies for business growth, and led expansion efforts across the Americas, Continental Europe, and MENA. His expertise spans both independent agencies and multinational holding groups, including cross-border and cross-category M&A activity.