Toks Ahmed

Toks and his best friend Michael co-founded SOUL CAP - a disruptive swim brand leading the change for diversity and inclusivity in the swimming world. Growing up not learning to swim, they decided to take adult swimming lessons together in 2017. At these lessons, they met a woman of colour who struggled with a "one size fits all" swim cap. They soon identified a significant barrier to swimming was the lack of swimwear options for people with different hair types, lengths, and volumes — so they decided to create a solution. Today, SOUL CAP is making waves in the swimwear industry, with features in major publications like Women's Health and VOGUE, and a spot on Time Magazine's Best Inventions list. The brand's commitment to inclusivity, water education and community-building has also led to collaborations with the global sports brand adidas and non-profit change-makers. With their passion and dedication, the movement they’ve created proves swimwear is no longer a one-size-fits-