Tom Cavanagh

Tom Cavanagh is a Luxury Advocacy Manager at Diageo, where he brings some of the world’s most iconic spirits brands to life through culture, hospitality, and influence. Working across the premium and super-premium space, he partners with top bartenders, venues, and tastemakers to create experiences that connect brands with modern luxury consumers. Blending commercial thinking with a deep understanding of the on-trade, Tom specialises in turning brand stories into real-world impact—whether through standout events, education, or industry partnerships. At his core, he’s focused on one thing: building genuine advocacy that drives both reputation and results.