Tracy Law

Tracy is Group Head of Branding and Communications at Longbridge Group and Head of Marketing at LongbridgeAI, the Group's AI platform. She oversees the Group's brand and corporate communications, and leads LongbridgeAI's go-to-market strategy worldwide. Tracy brings over a decade of experience across the fintech and AI sectors, building brands, partnerships and communications functions from the ground up across the region. Her work sits where markets, technology and public trust meet: making new technology understandable, and helping people engage with it on clear and informed terms. She is passionate about AI adoption and financial literacy, and believes the two go hand in hand. As AI agents take on a growing role in how people access markets, she focuses on how they can be introduced responsibly, with clear boundaries on what an agent does and what remains with the person. She has also contributed to industry discussions on a shared way to measure how much authority an AI holds in fi