Valeria Zafar

Valeria Zafar is the Global Head of Institutional Market Development at Kinexys and responsible for the commercialization of Kinexys digital assets products across the globe with J.P. Morgan’s institutional clients. Valeria is a seasoned Product and Solutions Sales leader with extensive experience across APAC and EMEA, specializing in digital assets, blockchain and financial market infrastructure. She has held roles across multiple divisions at J.P. Morgan, where she developed a comprehensive understanding of capital markets infrastructure – from trading and post-trade operations to custody. Building on this foundation, Valeria has worked at leading fintech and blockchain companies, including Digital Assets and Fireblocks, where she has been closely involved in the development of digital asset infrastructure, tokenization initiatives, and implementing these products with many financial institutions across the globe. Her experience bridges traditional finance and emerging decentralized