Veronika Gstöttl

The community and collaboration created through sport has the power to change the world. No other topic can bring people together so naturally, discussing mental health, an active lifestyle, and the common well being as central driver in their daily life. The system change of society on a political scale in sustainability, social responsibility, innovation, regenerative value creation, and inclusion is an untapped potential of the broader sports industry we need to bring to the table of global decision makers. I work at the intersection of sport, culture, and systemic transformation. With a background in cultural journalism and theatre studies, I’ve always been fascinated by how stories shape systems, how a narrative can change a company, a community, or a generation. Over the past decade, I’ve translated that curiosity into practice within the global sports business, helping organisations, athletes, and partners like ISPO, One Young World, YY Foundation, and NOW Partners build allianc