Victor Potrel

Victor Potrel is the Executive, External Strategy at TheSoul Group. Based in London, he focuses on the group’s external growth opportunities including partnerships with major platforms and media companies as well as new strategic initiatives. Previously he was in charge of the company’s global distribution and content strategy, building a network of more than fifty social media and streaming platforms for TheSoul own IPs and content partners. He also rolled out the innovative creator services team together with Underscore Talent, which is helping creators globally scale and reach millions of new viewers. Victor joined TheSoul in 2019, and previously held positions at YouTube, Google, and LEGO where he managed relationships with the world’s largest content creators and businesses, as well as led dedicated content innovation teams.