Victoria Hicks

With over 20 years experience in financial planning, Victoria progressed to being a Chartered Financial Planner before building and selling her own firm. Since 2019 she has specialised in mergers and acquisitions and has supported more than 100 business exits, guiding founders through preparation, structure and execution. She combines real advisory experience with sharp M&A insight. Having built, run and sold a firm herself, she understands the commercial realities, the emotion of a sale and what buyers look for when assessing an opportunity. Victoria is committed to raising standards across succession and sits on the steering committee for The Succession Alliance. She was highly commended for Woman of the Year at the Women in Financial Advice Awards, and led Melo to win the FT Adviser Award for Best Business Growth and Succession Planning for Advisers and Professional Adviser Award for Best Specialist Support Service.