Victoria Jordan

Victoria Jordan is Executive Director, Patient Access at the Association of the British Pharmaceutical Industry (ABPI), leading the organisation's work on the value, access and adoption of medicines. In this role, she is responsible for shaping ABPI's strategy to support innovative medicines reaching UK patients promptly and equitably across the NHS. Over nearly a decade at the ABPI, she has built a reputation as one of the UK's leading voices on medicines access policy, working across the full pathway from horizon scanning and system preparedness through to health technology assessment and NHS adoption. She played a central role in the negotiation and implementation of the access, adoption and outcomes chapters of both the 2019 and 2024 Voluntary Schemes, contributed to significant updates to NICE's manual for health technology evaluation, and lead the development of the Competition and Markets Authority's prioritisation statement for combination therapies. Victoria takes a collaborat