Virginia Mouseler

Virginia Mouseler is the co-founder of The WIT, the leading agency specialized in research and information on TV programs worldwide. After graduating in philosophy and psychoanalysis, she graduated from a top tier business school. She published two novels and an essay in psychoanalysis, all translated into several languages. In 1996, Virginia founded The Wit, analyzing new creative trends and ideas in television. The Wit services are used by the most active broadcasters, producers and distributors around the world. The Wit offers the “Daily Wit”, a newswire on projects and formats in development; “The Fresh TV”, an online database for tv and digital content in more than 80 countries; The “Fresh Projects” database about new upcoming ideas; the “Cool TV”, an analysis of viewing hits and creative trends; “The Wit Schedules”, the ongoing and enriched programming grids of 80 channels worldwide, for programming strategies and “The Wit Top Formats”, a real-time format sales ranking worldwide.