B2DB — Who said what, where, and when

Viviane Gabriel

Director Consumer Experience, Philip Morris International

Viviane Gabriel is an experienced business leader with 25+ years of expertise spanning customer experience, marketing, digital transformation and commercial strategy across multiple European markets. As Director of Consumer Experience at Philip Morris UK, she is spearheading the adoption of AI-driven solutions shaping the future of consumer experience. She is passionate about empowering people, cultivating talent, and creating environments where individuals can thrive and contribute to transformational growth.

Events Viviane Gabriel has spoken at