Wilfred Emmanuel-Jones

Wilfred Emmanuel-Jones MBE is the founder of The Black Farmer, the award-winning British food brand that has become synonymous with premium quality, bold flavour and challenging convention. An entrepreneur, farmer and champion for diversity, Wilfred has built a brand that celebrates exceptional British produce while opening doors for greater representation across the food and farming industries. Born in Jamaica and raised in inner-city Birmingham as part of the Windrush generation, Wilfred overcame significant challenges to realise his lifelong ambition of owning a farm in Devon. Drawing on his entrepreneurial spirit and experience in television production, he transformed a bold idea into one of Britain's most distinctive food brands, now stocked by leading retailers across the UK and expanding internationally. Alongside growing The Black Farmer, Wilfred is a passionate advocate for entrepreneurship, diversity and social mobility. Through his work, partnerships and mentoring, he contin