Will Scougal

Scougal leads Studio 55, ITV Studios’ global brand partnership studio, which gives brands, marketing agencies and content creators access to the company’s IP portfolio. He brings extensive digital experience from senior roles at Snap and X, formerly Twitter, and as co-founder of social media agency Make My Day, now part of We Are Social. Studio 55 is built around digital-first IP and brand licensing. Its digital-first work pairs brands, agencies and creators with ITV Studios’ archive and new IP to develop formats, while its brand licensing business covers global deals across consumer products, live tours and immersive fan experiences for franchises including The Voice and Love Island. Before joining ITV Studios, Scougal was global director of creative strategy at Snap, where he built and led its creative partnerships team, helping to scale vertical video, stories and augmented reality outside North America. Earlier, he was head of brand strategy at Twitter, now X, where he built a crea