Yessi Bello Perez

Before LinkedIn, Bello-Perez spent her career at the intersection of journalism and editorial leadership, including roles at The New York Times' T Brand Studio, as editor-in-chief at Unleash, and as a tech journalist, podcaster and commentator at various well-known industry publications. Bello-Perez brings a rare combination of editorial craft and platform-scale community strategy, making her a sharp voice on what it takes to build content that genuinely connects with audiences.