Yevheniia Hryhorieva

Yevheniia Hryhorieva is the Founder and CEO of 2x2, a premium schoolwear brand serving leading private schools across Ukraine and Cyprus. She holds a degree in Philology from Drahomanov National Pedagogical University and a degree in Marketing from MAUP. Before founding 2x2, Evgenia built a diverse career spanning media and fashion, including roles at the Kyiv Post in international advertising sales, as personal assistant to the CEOs of L'Oréal Ukraine and Marcopharm, and as managing partner and editor-in-chief of the Ukrainian edition of OK! Magazine. She also co-founded Zephyr magazine at Bardo Publishing House and produced collections at Ukrainian Fashion Week alongside designer Viktor Anisimov. Under her leadership, 2x2 evolved from a retail brand into a B2B schoolwear partner for some of Ukraine's most prestigious private schools, and has since successfully expanded internationally with a growing presence in Cyprus.