Yisa He

Yisa (Yi HE, 何⼀) is the founder of Herbeast, a Shanghai-based beauty and lifestyle brand rooted in Eastern herbal wisdom and contemporary science. Herbeast explores how traditional botanical knowledge can be translated into modern, credible, and sensorial daily rituals, bridging culture, wellbeing, and design. Herbeast is the only Chinese skincare brand selected for the Future 50 list by BeautyMatter, one of the most authoritative beauty industry platforms in the United States. She holds a Bachelor’s degree in French Literature and Art History from Peking University, and a Master’s degree in Communication Studies from Sciences Po (Institut d’Études Politiques de Paris). After graduation, Yisa spent six years at L’Oréal’s global headquarters in France, working within DMI (the Global Brand and Product Development division), where she served as a Senior Product Manager. She later returned to China to join L’Oréal China as a Category Director, before taking on the role of Head of Brand and