Ziad Minkara
Group CEO S4BT, S4BT
Ziad Minkara is listed as Group CEO S4BT, S4BT. Ziad spoke at GBTA + VDR Europe Conference 2026 in November 2026 (speaker, “How Sustainability Helps Hotels Compete, Win, and Grow”). Speaks mainly at Consumer Services events.
Compiled from published conference agendas; not yet confirmed by Ziad. Is this you? Claim this profile.
- Sector: Consumer Services
About
Ziad Minkara is the Founder, President and Group CEO of S4BT (Solutions for Business Travel), a European business travel technology group bringing together eight specialized companies under a single holding brand, united by a shared strategic vision. With 25 years of entrepreneurial experience in the travel industry, Ziad has developed an ecosystem of complementary expertise spanning corporate hotel distribution, online booking technology, travel management solutions, payments, invoicing and data intelligence. From its origins in France, the business has grown into a European group comprising CDS, Corporate Rates Club (CRC), Goelett, HotelHub, SIAP, TMS, Methodica and Trevium. Together, these eight companies employ approximately 700 professionals, combining deep local market knowledge with international technological capabilities. Under Ziad's leadership, S4BT has pursued a strategy of organic growth, strategic acquisitions and technological integration. While each company maintains it
Sessions at 1 conference
GBTA + VDR Europe Conference 2026 2 November 2026 – 4 November 2026
- How Sustainability Helps Hotels Compete, Win, and Grow Speaker · 2 November 2026
Spoke alongside
People who have shared a session with Ziad at events on B2DB.
- Danielle D'Silva Global Head of Sustainability · Booking Holdings 1 shared session
- Xavier Guillemin VP Global Sales Sustainability · Accor 1 shared session