Zoe Baker

Zoë Baker, MS, serves as the Director of Engagement & Experience for the American Society for Clinical Pathology Board of Certification (ASCP BOC), where she spearheads innovative strategies to enhance engagement with constituents and stakeholders. In this capacity, Zoë drives the promotion of ASCP BOC credentialing, amplifies the organization’s brand experience, and champions initiatives that underscore the value of ASCP BOC credentials in the medical laboratory community. She also oversees the ASCP BOC’s social media presence and e-communications, ensuring impactful and cohesive outreach across digital platforms. Zoë brings a distinguished career in public policy and cultural affairs to her role. As Assistant Director of International & Cultural Affairs in the Indianapolis Mayor’s Office (2008–2011), she co-led the city’s international strategy, fostering cross-cultural partnerships and advancing the Mayor’s global agenda. Prior to that, she served as Policy Director for the