Zoe Burke

Zoe Burke is Head of Brand and Content at Bridebook, the UK's leading wedding planning platform. She leads brand strategy, content, PR and social, building audience-led programmes that drive organic growth across multiple markets. With a background spanning editorial, SEO and brand, Zoe specialises in turning data and community insight into content that converts. At Bridebook, she has championed AI-powered workflows to scale content operations and surface smarter audience signals, making her well placed to explore what it really takes to turn B2B engagement into measurable growth.