Case Study: Brand Relevance Strategy: How to engage new generations across AI-powered search and social without losing brand heritage

Name: Case Study: Brand Relevance Strategy: How to engage new generations across AI-powered search and social without losing brand heritage
Start: 2027-03-03T15:20
End: 2027-03-03T15:40
Location: The Tower Hotel

Digital FMCG 2027 · 3 March 2027 · 15:20–15:40

Case Study: Brand Relevance Strategy: How to engage new generations across AI-powered search and social without losing brand heritage was a session at Digital FMCG 2027 on 3 March 2027 in London, with 1 speaker on record.

Speakers

Michelle Riordan — Speaker Head of Digital Marketing, UK, HiPP Organic