Digital FMCG 2027
2 March 2027 – 3 March 2027
The Tower Hotel, London, United Kingdom
Digital FMCG 2027 is a two-day conference held on 2-3 March 2027 at The Tower Hotel in London, bringing together eCommerce and digital marketing leaders from FMCG brands and retailers. The programme covers improving content, optimising the digital shelf, using retail media and social channels, and driving growth with data and GenAI, through keynotes, panels, case studies, workshops and interactive roundtables.
52 sessions · 48 speakers
Organiser (1)
Worldwide Business Research Limited
Speakers (48)
- Mohsin Zaheer Global Head of eCommerce, Perfetti Van Melle
- Maxime Lamagat Digital Director, The Absolut Group
- Laura Briggs Growth & Digital Commerce Advisor, ex-Abbot
- Melda Hamarat Global Head of Digital Commerce Strategy, Magnum Ice Cream
- Moritz Klaemt Marketing, Media & Digital Executive, Henkel
- Sophie Lapointe Digital Commerce Director, Nespresso
- Stan Oyovota Digital Media & Shopper Analytics Manager, Co-op
- Rob Manning D2C Director, Natures Menu Ltd
- Janine Smith Co-Managing Director (Interim), 4Studio, Channel 4
- Jason Simpson Head of eCommerce, UK, Lactalis
- Bo Hellberg Chief Marketing Officer, String Furniture
- Kamil Chudziński Head of Digital Transformation Poland, PepsiCo
- Megan Davies Head of Media UK&I, Brown-Forman
- Ashwini Ramakrishna Associate Director, Amazon EMEA, KAO Corporation
- Daniela Rotger Head of Omnichannel Shopper, Southern Europe, Kenvue
- Ivan Temovski Head of Digital Sales & CX, Ingredion
- Somesh Dwivedi Global E-commerce & E-business Director, Essity
- Diana Zharovskikh Global Director of Pricing & Category Management, Deliveroo
- Rochelle Samuel Conference Director, Worldwide Business Research
- Ben Penrose Retail Partnerships Director, STRIQE
- Akshay Kumar Head of eCommerce, Pamela Scott
- Alejandra Tenorio Vice President, Digital Marketing & eCommerce, RMS Beauty
- Alexandra Illiashova Head of Integrated Brand Communications Benelux, Danone
- Anne-Sophie Chanoux Head of Content Strategy, Autotrader
- Boris Rütten Head of Global Commercial Transformation, Henkel
- Cate Moore Global Consumer Digital Director, Imperial Brands
- Celso Borges Shimabukuro Head of Digital Commerce Europe, Mondelez
- Charlotte Bailey-Sane Global Senior Director, Marketing, Digital & eCommerce, ADM Protein
- Gilbert Kassab Head Global Media, Philip Morris International
- Gustavo Zenaide Vice President, Global H&W B2C, ADM Protein
- Iana Volshmid Director of Global Operations & Centres of Excellence, Haleon
- Ivone Sobral Global Change Management Office Officer, Digital Transformation & IT, Friesland Campina
- Johanna Jeppsson Digital Sales & Marketing Director, Orkla Health
- Megha Saxena Group Head of Digital Marketing & Product, Zuma Restaurants
- Michelle Riordan Head of Digital Marketing, UK, HiPP Organic
- Mrunal Bhagat Channel and Commercial Senior Marketing Executive, Pearson
- Peter Terwindt Global Digital Marketing Manager, Aviko
- Phin Parsons Director, Pure Players Capability eCommerce (EMEA), Kenvue
- Rob Manhoudt Vice President, Digital Commerce, Procter & Gamble Service GmbH
- Silvana Verna Global eCommerce & Digital Leader, Nestlé
- Sinead Finnegan Global head of Data, Kellanova
- Stefanie Feld Global Head of AI Governance, Henkel
- Tom Zegers Group Head of Digital Commerce & Activation, Coca-Cola Europacific Partners
- Vilius Venckus VP of Digital Growth, Coravin
- Wiktoria Malicka Global Retail Media Director, Coty
- Xandra Van Turnhout Head of Global Marketing, Holland Colours
- Antonio Pietrantuono Global Digital Products Director, Suntory Global Spirits
- Leonie Ameringer Director of CPG & Retail, Google
Agenda
- Invite Only Breakfast Boardroom: Failed AI Pilots: How to overcome data and cultural barriers to finally scale AI successfully 2 March 2027
- Chairperson’s Welcome 2 March 2027
- Opening Keynote Interview: The End of the Linear Journey: Why commerce and brand plans can no longer be built separately in an LLM-driven world? 2 March 2027
- Keynote Audience Interactive Panel: Business Transformation Leadership: How can you redesign processes and secure executive buy-in to accelerate digital transformation and change with confidence? 2 March 2027
- Case Study: Agentic Commerce Readiness: How to optimise product data and digital shelf content to win AI-powered shopping 2 March 2027
- Fireside Chat: Agentic Operations: How can you embed AI agents into digital workflows to unlock measurable productivity gains? 2 March 2027
- Workshop: Digital Shelf Excellence: How to optimise product content to win the sale once consumers land on your page 2 March 2027
- Workshop: AI Discovery Success: How to get recommended by AI shopping agenda and drive commercial growth 2 March 2027
- Case Study: Digitising Order Taking: Learn how PepsiCo took an entire sales channel from zero to 90% digital in under two years 2 March 2027
- Case Study: From SEO to AEO: How to build connected commerce engine before consumers delegate buying decisions to AI 2 March 2027
- Roundtable 4: The B2B Blind Spot — Bringing AI, GEO and Digital Maturity to Food Service and Wholesale 2 March 2027
- Roundtable 3: Is Retail Media Delivering Real Growth or Just Shifting Existing Sales? 2 March 2027
- Roundtable 9: How are You Preparing for Agentic Commerce? 2 March 2027
- Roundtable 12: What Will Matter More in Five Years: Visibility or Loyalty? 2 March 2027
- Roundtable 11: Are FMCG Organisations Built for Today's Consumer—or Yesterday's Retail Model? 2 March 2027
- Roundtable 10: Has Global Standardisation Gone Too Far? 2 March 2027
- Roundtable 1: Change Management 2 March 2027
- Roundtable 2: Quick Commerce 2 March 2027
- Roundtable 8: Is Search Already Dead? 2 March 2027
- Roundtable 7: Sustainable Packaging as a Marketing Asset: Growth Opportunity or Commercial Risk? 2 March 2027
- Roundtable 6: Is Personalisation Worth It? 2 March 2027
- Roundtable 5: What is the Next Era of Digital Transformation? 2 March 2027
- Case Study: Buying Ads on ChatGPT: How early testing reveals where AI helps and where it erodes premium brand positioning 2 March 2027
- Private Lunch & Discussion: Master Search Everywhere: How to optimise product visibility across amazon, retail search and AI to increase discoverability and sales 2 March 2027
- Fireside Chat: Content Scaling: How can you accelerate creative production without compromising quality, losing creativity or consumer trust? 2 March 2027
- Fireside Chat: Digital Shelf Readiness: How to optimise product content for AI-powered discovery to increase visibility and conversion 2 March 2027
- Workshop: AI-Ready Product Data: How to build scalable data foundations to improve visibility, trust and conversion 2 March 2027
- Case Study: Win the AI Search Race: How to Keep Your Brands Visible in the New Era of Product Discovery 2 March 2027
- Case Study: Perfecting Every Pixel: How to leverage image legibility to drives mobile conversions 2 March 2027
- Fireside Chat: Digital Category Strategy: How can you redesign category management to win today's digital shopper’s attention? 2 March 2027
- Fireside Chat: Conversational Product Discovery: How to optimise your brand for AI recommendations to increase visibility and trust? 2 March 2027
- Interview: AI Data Infrastructure: How can you eliminate silos and consolidate fragmented reporting into a single source of truth for faster commercial decisions without adding complexity? 2 March 2027
- Case Study: Solving the FMCG Attribution Challenge: How to prove marketing's contribution to profitable growth 2 March 2027
- Fireside Chat: Maximising Retail Media Performance: How can you improve incrementality and ROAS measurement to prove long-term commercial value? 2 March 2027
- Chairperson’s Closing Remarks 2 March 2027
- WBR Welcome: Rochelle Samuel, Conference Director, Worldwide Business Research 3 March 2027
- Chairperson’s Welcome 3 March 2027
- Opening Keynote: TED Talk: Beyond Attribution: Building a true Incrementality model for modern commerce - the way RMS Beauty did it across D2C, Amazon and TikTok Shop 3 March 2027
- Panel: Revenue Growth Management: How can you align marketing, sales and finance around shared KPIs to accelerate profitable growth? 3 March 2027
- Interview: Digital Consumer Insights: How can you use synthetic audiences and behavioural data to spot shoppers’ needs before competitors do? 3 March 2027
- Workshop: Consumer Loyalty Strategy: How to combine CRM, personalisation and retail media data to drive retention beyond the first purchase 3 March 2027
- Case Study: Connected Commerce Strategy: How to unify retail, DTC, social and quick commerce into a seamless consumer journey to maximise performance across every touchpoint 3 March 2027
- Fireside Chat: Social Commerce Strategy: How can you leverage TikTok Shop, affiliate and live shopping activity to drive measurable sales and long-term customer value? 3 March 2027
- Case Study: Digital Category Management: How to use Digital Shelf data and AI-powered category intelligence to grows sales and retailer partnerships 3 March 2027
- Fireside Chat: DTC & Marketplaces: How can you optimise your channel mix and pricing to avoid retail partner conflict and protect long-term profitability? 3 March 2027
- Case Study: Brand Relevance Strategy: How to engage new generations across AI-powered search and social without losing brand heritage 3 March 2027
- Case Study: Data-Driven ERP Transformation: How FrieslandCampina compressed a decade-long S4HANA migration into three years across 100 markets 3 March 2027
- Case Study: Beyond Omnichannel: How Coravin is using real-world community to drive brand loyalty AI and digital can't replace 3 March 2027
- Case Study: Marketplace Strategy Choices: How to balance DTC, Amazon and retailer.com without eroding pricing or brand equity 3 March 2027
- Audience Interactive Interview: Responsible AI Governance: How can you build practical guardrails to successfully manage risk without slowing down AI adoption? 3 March 2027
- Closing Keynote Panel: Digital FMCG Outlook: Turn the Advisory Board's biggest debates into a clear action plan for the year ahead 3 March 2027
- Chairperson’s Closing Remarks 3 March 2027