Opening Keynote: TED Talk: Beyond Attribution: Building a true Incrementality model for modern commerce - the way RMS Beauty did it across D2C, Amazon and TikTok Shop

Name: Opening Keynote: TED Talk: Beyond Attribution: Building a true Incrementality model for modern commerce - the way RMS Beauty did it across D2C, Amazon and TikTok Shop
Start: 2027-03-03T09:00
End: 2027-03-03T09:20
Location: The Tower Hotel

Digital FMCG 2027 · 3 March 2027 · 09:00–09:20

Opening Keynote: TED Talk: Beyond Attribution: Building a true Incrementality model for modern commerce - the way RMS Beauty did it across D2C, Amazon and TikTok Shop was a session at Digital FMCG 2027 on 3 March 2027 in London, with 1 speaker on record.

Speakers

Alejandra Tenorio — Speaker Vice President, Digital Marketing & eCommerce, RMS Beauty