Fireside Chat: Maximising Retail Media Performance: How can you improve incrementality and ROAS measurement to prove long-term commercial value?

Name: Fireside Chat: Maximising Retail Media Performance: How can you improve incrementality and ROAS measurement to prove long-term commercial value?
Start: 2027-03-02T16:30
End: 2027-03-02T17:00
Location: The Tower Hotel

Digital FMCG 2027 · 2 March 2027 · 16:30–17:00

Fireside Chat: Maximising Retail Media Performance: How can you improve incrementality and ROAS measurement to prove long-term commercial value? was a session at Digital FMCG 2027 on 2 March 2027 in London, with 3 speakers on record.

Speakers

Mrunal Bhagat — Speaker Channel and Commercial Senior Marketing Executive, Pearson
Akshay Kumar — Speaker Head of eCommerce, Pamela Scott
Stan Oyovota — Speaker Digital Media & Shopper Analytics Manager, Co-op