Ivone Sobral

Ivone leads complex global transformations where business strategy, technology and people come together to deliver measurable and sustainable change. As a Global Change & Digital Transformation leader, Ivone specialises in turning transformation ambition into organisational readiness, adoption and, ultimately, business value. Her experience spans enterprise transformation, SAP S/4HANA, digital adoption, organisational change, transformation governance and the leadership of high-performing, cross-functional teams. In her current role at FrieslandCampina, Ivone leads the global change and adoption agenda for a major S/4HANA transformation impacting around 9,000 people across 30+ countries and 100+ markets. The transformation involves the migration of manufacturing systems to S/4HANA while supporting a complex global business and maintaining continuity across a €12 billion organisation. A central focus of Ivone's work is making transformation measurable. She has developed pragmatic, d