Case Study: Buying Ads on ChatGPT: How early testing reveals where AI helps and where it erodes premium brand positioning

Name: Case Study: Buying Ads on ChatGPT: How early testing reveals where AI helps and where it erodes premium brand positioning
Start: 2027-03-02T12:50
End: 2027-03-02T13:10
Location: The Tower Hotel

Digital FMCG 2027 · 2 March 2027 · 12:50–13:10

Case Study: Buying Ads on ChatGPT: How early testing reveals where AI helps and where it erodes premium brand positioning was a session at Digital FMCG 2027 on 2 March 2027 in London, with 1 speaker on record.

Speakers

Bo Hellberg — Speaker Chief Marketing Officer, String Furniture