Unlocking Growth – Think Big and Start Small: How to successfully unify your Account Based Marketing (ABM) and demand strategies to drive business growth and customer retention

Fintech B2B Marketing Conference 2024 · 23 April 2024 · 12:15–12:45

Unlocking Growth – Think Big and Start Small: How to successfully unify your Account Based Marketing (ABM) and demand strategies to drive business growth and customer retention was a session at Fintech B2B Marketing Conference 2024 on 23 April 2024 in London, with 5 speakers on record.

Speakers

• Olga Ponomareva — Panelist Senior B2B Marketing Leader, DC Advisory
• Maja Rissmann — Moderator VP of Marketing, AccessPay
• Lisa Addison — Panelist Growth, Development & Engagement Partner, Kyndryl
• Amélie Arras — Panelist Chief Marketing Officer, Zumo
• Sapna Kandukuri — Panelist Senior Director, FICO