AJ Rajeswaran

AJ Rajeswaran is the founder and CEO of CX Data, a London-based data agency that runs the full data function for direct-to-consumer eCommerce brands. His team builds and operates the data layer, dashboards and always-on monitoring for more than ten D2C businesses, including 47 Skin, Bella & Duke, Free Soul and PetShop.co.uk. He founded the agency to fix a specific problem: most eCommerce teams find out something has broken three or four days too late, after the ad spend is wasted and after someone has spent two days stitching GA4, Shopify and spreadsheets together. CX Data unifies a brand's data sources into one trusted view, monitors every step from first visit to repeat order, and flags changes with the reason attached. When a team has a question, they ask an Claude AI in plain English and get an answer from their own data in seconds. The questions he answers daily are practical ones: where visitors are dropping off and why that changed this week, how CAC payback looks by cohort,