Alan Ashely Barr

Alan Barr is the Founder of greymatters, an award-winning global hospitality design agency founded in Singapore in 2012. With more than 20 years of experience across hospitality design and development, Alan has led the creation of hotels, resorts, restaurants, bars, clubs, spas, and other experiential destinations across Asia and beyond. His approach brings together strategy, branding, architecture, interiors, food and beverage, and experience design to create places with a clear sense of identity and purpose. Drawing on an international career spanning the United States and Asia, Alan is known for challenging conventional thinking and developing distinctive, commercially grounded experiences shaped by place, culture and context. Today, he leads greymatters’ multidisciplinary creative practice across its global network of studios.