B2DB — Who said what, where, and when

Alana Macfarlane Kempner

Co-Founder & CEO, The Gut Stuff

Alana Macfarlane Kempner is listed as Co-Founder & CEO, The Gut Stuff. Alana is scheduled to speak at The Entrepreneur Festival 2027 on 15 June 2027.

Compiled from published conference agendas; not yet confirmed by Alana. Is this you? Claim this profile.

About

Alana Macfarlane Kempner is the founder and CEO of The Gut Stuff. After taking part in medical research at King’s College London in 2015, she co-founded the company with her twin sister to democratise gut health. The Gut Stuff delivers evidence led education alongside affordable, accessible products and services. Over eight years, it has grown into a multifaceted business spanning high fibre bars and drinks, a gut health app, corporate wellbeing programmes, a Channel 4 series, now a global TV show, Know Your Sh!t, and the podcast Chattin Sh*t. The Gut Stuff was acquired by Hero Group in April 2026. Alana is known for straight talking on gut health and business, with zero tolerance for wellness nonsense. She speaks candidly about the realities of building and scaling a founder-led company, shaped by a non-linear journey from a Scottish working-class upbringing to DJ to wellness entrepreneur, alongside health innovation, consumer trust, and building mission-led, credible brands in crowde

Upcoming

The Entrepreneur Festival 2027 15 June 2027 – 17 June 2027

Spoke alongside

People who have shared a session with Alana at events on B2DB.