B2DB — Who said what, where, and when

Alberto Uncini Manganelli

Chairman, Modex

Alberto Uncini Manganelli is listed as Chairman, Modex. Alberto spoke at International Running Expo 2026 in November 2026 (speaker, “What Sport and Athletes Teach Business About Winning: The Formula of the Formulas”). Speaks mainly at Consumer Goods and Retail events.

Compiled from published conference agendas; not yet confirmed by Alberto. Is this you? Claim this profile.

About

Alberto Uncini Manganelli is a global brand and business leader with almost 30 years experience in FMCG and Sport. From 2018 to 2026 he was Senior Vice President and Global General Manager of adidas' Sport Business Unit, leading the company's core performance categories worldwide, including the turnaround of adidas Running up to the all time high success in sport and revenues. Before adidas, he spent twenty years at Procter & Gamble in manufacturing, marketing and general management roles across national, regional and global brands/businesses and across all beauty care and luxury categories. He is the author of best selling books among them La formula delle formule (Cairo Editore) / The Formula of the formulas with 22 world champions and the foreword of Jose Mourinho. He is the Chairman of the board of Modex Tech, Funder and President of Standard Sport Partners SA (since 2016), founder of Swiss Crypto Advisors SA and an advisor to sport and technology start-ups. Italian and Swiss n

Sessions at 1 conference

International Running Expo 2026 4 November 2026 – 5 November 2026

Spoke alongside

People who have shared a session with Alberto at events on B2DB.