Alex Softley

Alex has led marketing for event businesses for over a decade, most recently as CMO at isla. Before that, Northstar Meetings Group, The Meetings Show, M&IT and Centaur Media, with an earlier stint at Comic Relief and Global Radio. He kept seeing good marketers produce work that didn't add up to growth, because the strategy piece never got the same time as the execution. He started Tenve to help fix that. He supports marketers and leaders in event businesses with the strategy work that gets cut when things are too busy, through marketing audits, fractional CMO support, one-to-one coaching, and demand generation built around bookings and revenue rather than activity.