Alex Surace

Alex Surace is co-founder of CountHQ, which runs the finance function end to end for Australian SMEs, from bookkeeping, payables, receivables and award-aware payroll to month end close, BAS, management reporting and virtual CFO support. Since founding CountHQ in 2019, Alex has scaled it to over 400 staff across Australia and India, and knows firsthand the cash flow, hiring and systems decisions owners face on the road from $2M to $10M. Alex's focus is giving owners a managed accounts team rather than another hire to supervise, with numbers current on a Monday, not three weeks later, and the cash flow visibility to make decisions with confidence.