Alexander Magowan

Alex Magowan is Senior Manager – Strategic Programs at Jomablue, where he leads EMEA operations. With 10+ years of experience delivering both B2B and entertainment events, he relocated from Jomablue's Australian headquarters to London in 2026 and is responsible for Jomablue’s strategic accounts, partnerships and delivery network across the region. Alex has experience across both project delivery and partnership development, delivering enterprise programmes for customers including Salesforce, Amazon Web Services, Xero, Adobe and Dell Technologies. From scoping and planning through to on-site delivery and reporting, Alex focuses on how event data and insight can prove and extend the impact of an event well beyond the day itself, helping customers make the case for what comes next. Founded in 2001, Jomablue is an event technology company that started in delivery and built its own software. Its platform spans the event lifecycle, from registration and sponsor and exhibitor management to on