Alicia Yao

With 30 years’ experience in destination sales and marketing, she Specializes in unlocking new business and service opportunities to expand market share. Her expertise covers creative design, destination marketing and promotion, association meetings management. She owns her own company as IME Consulting Co., Ltd and introduced global industry training programme to China, including MPI, IAPCO and the SITE CIS certification, and is a regular speaker at ITB China, ITB Asia and IT&CM Asia. She is the Meeting Ambassadors of Hangzhou, Suzhou, Haikou, Xiamen, Hong Kong, Singapore and Sri-Lanka. She is the Co-founder of ICCA China Committee, Site China Chapter and served as the Board director of SITE in year 2015-2020. She worked as the regional vice president of PCMA-APAC in years of 2017-2021. She is the vice chairman of China Congress of Association and Chamber of Commerce (CCACC) and vice Chairman of China Business Event Industry Committee (CBEIC). In 2024, CBEIC became a member of JMI