Amanda Fetterly
Director of Product Design, Adobe
Amanda Fetterly is listed as Director of Product Design, Adobe. Amanda spoke at Adobe MAX 2026 in November 2026 (speaker, “Demo Spotlight: The Taste Layer: What AI Can’t Commoditize”).
Compiled from published conference agendas; not yet confirmed by Amanda. Is this you? Claim this profile.
About
Amanda Fetterly is a design director at Adobe, where she leads brand intelligence and content production for Adobe Firefly. Over the past decade, she grew the content practice behind Adobe Express from one person to a 50-person global team. That team created the standards, taxonomies, and evaluations that teach Adobe’s generative models to design with intent. She rebranded the team as Content Intelligence, the taste layer that design must own as AI scales. She has also led partnership design with the NFL, Premier League, TikTok, Amazon, Google, and more. Amanda thinks in systems and believes the future of creative AI belongs to people who know what good looks like. She holds an MBA in Design Strategy. Away from work, you’ll find her on a wilderness trail with her two pups, happily offline. The girl who once cut up magazines is still thrilled to build tools that empower people to create.