Ana Júlia Lopes

Ana Júlia Lopes, MD, Postgraduate Certificate in Hospital and Health Systems Administration, is a Value-Based Health Care (VBHC) consultant and educator and founder of Be Value. She has led VBHC projects in healthcare institutions, including outcome implementation and improvement, strategic value-based dashboards, and bundle payments for care cycles. Ana disseminates VBHC through corporate training, mentoring, and Be Value’s online course alongside other VBHC experts. She has educated professionals across healthcare services, pharmaceutical companies, health insurers, auditing firms, and consultancies. She achieved Green Belt certification from VBHC Center Europe (2019) and deepened her studies at the VBHC Intensive Seminar at Harvard Business School in 2019, taught by Professor Michael Porter.