Asra Eftekhari

Asra is the Group Head of Marketing & Communications at M.A.H.Y. Khoory Group, a UAE-based integrated industrial and engineering solutions group with a legacy spanning nearly a century. With over 25 years of experience in corporate strategy, marketing, brand transformation, and strategic communications, she has held senior leadership and advisory roles across multinational organizations and diversified business groups in the GCC. Her expertise spans corporate positioning, business transformation, stakeholder engagement, and the development and execution of integrated strategies that connect business objectives with market opportunities. Throughout her career, Asra has worked across a broad range of industries and B2B and B2C markets, bringing a cross-sector perspective to conversations around innovation, sustainability, industry evolution, and long-term business value.