Avershima Iyortyer

Avershima Iyortyer is Head of Sales at Eventpack, with years of experience in event technology across EMEA, North America, APAC and MENA. Her experience spans associations, large-scale conference organisers, corporate teams and global brands. She has worked closely with teams evaluating and selecting event technology, giving her a practical view of what shapes those decisions and how they play out when an event goes live. Her wider career spans SaaS and AI. Before moving into technology, Avershima trained as an architect, a background that still shapes how she thinks about systems, experience and problem-solving.