Caylee Donaldson

Caylee Donaldson is a marketing leader and founder building reliable, high-quality services for the B2B events industry. Through CDonaldson Marketing (CDM) and its specialist arms Sprint and In Diary, she works with event organisers on the unglamorous, high-impact parts of the funnel — CRM architecture, commercial visibility, audience acquisition — that finance teams ask about and marketing teams rarely have time to fix. Recent engagements have rebuilt rebook from 41% to 68% and lifted flagship summit registrations by 47%. She writes regularly at CDM Insights on commercial growth and what it actually takes to deliver event marketing well.