Celia Zimmermann

Celia Zimmermann is the Head of Player Experience at SYBO, the mobile games studio behind the global hit Subway Surfers. With nearly a decade of experience in mobile and free-to-play games, she has spent the past seven years creating community-first experiences and leading player engagement across Subway Surfers, Subway Surfers City, and SYBO. Together with her team, Celia has created entertaining, culturally relevant moments that have reached millions of players around the world, helping Subway Surfers remain one of the most recognizable and enduring brands in mobile gaming. Outside of SYBO, Celia is passionate about the positive impact games can have on people and the planet. She actively supports industry initiatives that help developers create games for good. When she's not working, you'll likely find her trail running, gardening, or thrifting for vintage treasures.