Charlotte Weeks

Charlotte Weeks is Market Research Manager at Blue Frontier, where she leads the use of market intelligence and social listening to inform digital transformation, business growth, and marketing strategy. For over 5 years, Charlotte has developed extensive experience in turning consumer, competitor, and market data into actionable strategic insight, with particular expertise in understanding not just how audiences behave, but why. Her work spans both public and private sector organisations, including FMCG, B2B, healthcare, and public sector environments. With both a master’s degree and CIM certification, Charlotte combines a strong academic foundation with hands-on experience applying emerging research methodologies to real-world transformation challenges.