Dalena White

Dalena White has over 20 years of experience in apparel design, textile manufacturing, merchandising and product sourcing for the fashion retail industry. She was a garment factory executive for 6 years before moving into the wool industry in 2008. She led brand development for South African merino wool products, including textile innovation and marketing projects with retail partners. In June 2016, Dalena was appointed Secretary General of the International Wool Textile Organisation (IWTO) based in Brussels, Belgium. The IWTO is the globally recognised authority for standards in the wool industry and has represented the interests of the wool textile trade since 1930. IWTO members represent 26 countries and all stages of the wool chain. Dalena is a spokesperson for Make the Label Count, a campaign that brings together an international coalition of organisations working to ensure that EU sustainability claims for clothing are credible and that consumers are empowered to make informed ch