David McClelland

David is a senior event professional with over two decades of experience. He currently leads Data & Registration at GPJ - the world's leading experiential marketing agency. He began his career at QS in 2002, spending ten years overseeing operations for a 65-city global education tour. During this time, he pioneered methods for translating student registration data into actionable marketing insights. David joined GPJ to standardise and automate global event registration and attendee insights for key clients. David specialises in designing seamless, scalable and welcoming attendee check-in experiences while strategically capturing high-value data for his clients.