David van der Lei

Started off in Food Science – gradually transforming into commercial roles and marketing. First 10 years in consulting roles in New Business Development & Marketing. 25 years later I have had the privilege to working on 3 continents - proven to be able to lead and be successful in multiple cultural settings. Senior in experience and still a very curious, mostly curious into sustainability and what drives consumers in their choices. Translating this into purposeful commerce - to motivate and energize commercial organizations and make them future ready. Can easily connect to all disciplines & levels in Perfetti Van Melle organization, well known for Mentos, ChupaChups, Smint/Frisk, Dentyne, Stimerol and many other famous candy and chewing gum brands. An engineer with a MSc in Food Science, but even bigger passion for consumers and their behavior. Proven track record in Brand and Channel management, Trade Marketing in Traditional Trade as well as Modern Trade Markets, E-commerce,