David Watt

David Watt is the CEO of CI Group, a network of award-winning integrated marketing and events agencies, including the newly launched AI strategy agency sami. David has over 25 years of experience in delivering live events, brand experiences and marketing communications for global brands including HP, Suntory, Adobe and Microsoft. David's expertise sits at the intersection of events, marketing, data and technology, and through his artificial intelligence strategy and consultancy services, he helps organisations strategically adopt AI in ways that support growth, improve efficiency, and deliver lasting value for both audiences and stakeholders. A trusted keynote speaker and thought leader, David is passionate about translating complex ideas into clear guidance, and making AI adoption digestible and accessible to help audiences get the best from it. He delivers practical workshops and masterclasses that equip marketing teams with the tools and frameworks to build real AI capability.