Emily Brown

Emily Brown is Global Beauty Trends and Foresight Manager at The Boots Group, where she leads the identification and interpretation of emerging trends shaping the future of beauty. Emily specialises in translating insights across multiple time horizons, from fast-moving social and digital trends to broader macro shifts and long-term consumer foresight. Working closely with teams across the business to help inform strategy, innovation and category development, ensuring Boots and No7 Beauty Company remains connected to evolving consumer needs and cultural movements. Passionate about understanding the intersection of beauty, culture and consumer behaviour, she brings a future-focused perspective on how trends emerge, evolve and influence the beauty industry worldwide